Over the span of 2 years (2020 - 2022), I worked remotely as a Creative Consultant & Copywriter for Swedish brand, NA-KD Fashion, not only working on creating SEO-friendly website, social and email copy, but also creative concepting; brainstorming 360° concepts that strategically and seamlessly pull campaigns together across web, editorial, video, social, PR and events. Most of my work for NA-KD was on global influencer and brand collaborations. Day-to-day I could be producing scripts for campaign videos and transcribing interviews, researching and creating trending social media content, writing press releases, proof reading sustainability comms, producing and pitching mood boards or taking lead on copy for new brand innovations like NA-KD's Clubhouse account.

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Typically, I work on NA-KD's biggest, global collaborations, whether with major influencers in important markets (like Pamela Reif, Hanna Schönberg and Josefine HJ) or major brand partners (like Hunkemöller). 

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Select works:

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