
Journalist, Creative Marketer & Copywriter
FASHION
This is just a select overview of my favourite fashion pieces. Over my time at Refinery29, I wrote hundreds of fashion features, trend pieces and shopping guides, including Fashion Week reviews, and created fashion and styling content for the R29 social channels.
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I am most proud of my 'What To Wear To' pieces. This is a series that ushered Refinery29 into a brand new niche: very serviceable pop culture shopping content written by a fan and for fans. My most popular piece, 'Sparkles, Snakes & Cowboy Boots: A Swiftie’s Guide To Dressing For Taylor Swift’s Eras Tour' was and continues to be wildly successful in terms of page views, revenue conversion and SEO (it's one of Google's top suggestions). I originally pitched and wrote it long before many of our competitors jumped on the bandwagon and it was consistently updated to meet readers' demand.
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As a freelancer I have also helped numerous publications populate their searchable, digital fashion and shopping content, including Grazia and Women&Home, and written features for Glorious Sport, MIX Magazine and Pigeons & Peacocks (print editions). ​
Refinery29
'What To Wear To' series:
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Sparkles, Snakes & Cowboy Boots: A Swiftie’s Guide To Dressing For Taylor Swift’s Eras Tour
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Giddy Up! Here’s What To Wear To Beyoncé’s Cowboy Carter Tour
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Beyond Barbiecore Pink: Where To Shop The Style In Greta Gerwig’s Barbie
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We’re Having An Addison Rae Summer: How To Dress Like The Y2K Pop Diva
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Where To Shop Daisy Jones & The Six’s Rock ‘N’ Roll Style
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Spill Your GUTS In These Olivia Rodrigo Tour Outfits
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Feathers, Rhinestones & All-Out Glam: A Fangirl’s Guide To Dressing For Harry Styles’ Love On Tour
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Fashion Week:
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5 London A/W22 Fashion Week Trends To Shop Now
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7 London S/S23 Fashion Week Trends To Shop Now
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6 London A/W23 Fashion Week Trends To Shop Now
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8 Biggest London Fashion Week Trends To Shop Now
Copenhagen Fashion Week Trends To Wear Now Until Spring
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Other:
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Forget Futurism, I Want To Dress Like Joan Of Arc This Fall
How To Style Bloomer Trousers, 2025’s Most Surprisingly Wearable Trend​
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Your Ultimate Capsule Wardrobe Shopping Guide
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So, How Is It Really? Styling Mermaidcore For Everyday Wear​​​
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Women Are Cosplaying Their Favourite Fashion Eras On TikTok & We Love It
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The Butterfly Effect: Your Favourite Noughties Throwback Is Here
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Move Over Denmark, The Next Wave Of Cult Scandi Labels Are Norwegian
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See You On The Court: Fashion Can’t Get Enough Of The Tennis Skirt
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