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FASHION

This is just a select overview of my favourite fashion pieces. Over my time at Refinery29, I wrote hundreds of fashion features, trend pieces and shopping guides, including Fashion Week reviews, and created fashion and styling content for the R29 social channels.

I am most proud of my 'What To Wear To' pieces. This is a series that ushered Refinery29 into a brand new niche: very serviceable pop culture shopping content written by a fan and for fans. My most popular piece, 'Sparkles, Snakes & Cowboy Boots: A Swiftie’s Guide To Dressing For Taylor Swift’s Eras Tour' was and continues to be wildly successful in terms of page views, revenue conversion and SEO (it's one of Google's top suggestions). I originally pitched and wrote it long before many of our competitors jumped on the bandwagon and it was consistently updated to meet readers' demand.  

As a freelancer I have also helped numerous publications populate their searchable, digital fashion and shopping content, including Grazia and Women&Home, and written features for Glorious SportMIX Magazine and Pigeons & Peacocks (print editions)

Refinery29

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