
Journalist, Creative Marketer & Copywriter
FASHION
This is just a select overview of my favourite fashion pieces. Over my time at Refinery29, I wrote hundreds of fashion features, trend pieces and shopping guides, including Fashion Week reviews, and created fashion and styling content for the R29 social channels.
I am most proud of my 'What To Wear To' pieces. This is a series that ushered Refinery29 into a brand new niche: very serviceable pop culture shopping content written by a fan and for fans. My most popular piece, 'Sparkles, Snakes & Cowboy Boots: A Swiftie’s Guide To Dressing For Taylor Swift’s Eras Tour' was and continues to be wildly successful in terms of page views, revenue conversion and SEO (it's one of Google's top suggestions). I originally pitched and wrote it long before many of our competitors jumped on the bandwagon and it was consistently updated to meet readers' demand.
As a freelancer I have also helped numerous publications populate their searchable, digital fashion and shopping content, including Grazia and Women&Home, and written features for Glorious Sport, MIX Magazine and Pigeons & Peacocks (print editions).
Refinery29
'What To Wear To' series:
Sparkles, Snakes & Cowboy Boots: A Swiftie’s Guide To Dressing For Taylor Swift’s Eras Tour
Giddy Up! Here’s What To Wear To Beyoncé’s Cowboy Carter Tour
Beyond Barbiecore Pink: Where To Shop The Style In Greta Gerwig’s Barbie
We’re Having An Addison Rae Summer: How To Dress Like The Y2K Pop Diva
Where To Shop Daisy Jones & The Six’s Rock ‘N’ Roll Style
Spill Your GUTS In These Olivia Rodrigo Tour Outfits
Feathers, Rhinestones & All-Out Glam: A Fangirl’s Guide To Dressing For Harry Styles’ Love On Tour
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Fashion Week:
5 London A/W22 Fashion Week Trends To Shop Now
7 London S/S23 Fashion Week Trends To Shop Now
6 London A/W23 Fashion Week Trends To Shop Now
8 Biggest London Fashion Week Trends To Shop Now
Copenhagen Fashion Week Trends To Wear Now Until Spring
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Other:
Forget Futurism, I Want To Dress Like Joan Of Arc This Fall
How To Style Bloomer Trousers, 2025’s Most Surprisingly Wearable Trend
Your Ultimate Capsule Wardrobe Shopping Guide
So, How Is It Really? Styling Mermaidcore For Everyday Wear
Women Are Cosplaying Their Favourite Fashion Eras On TikTok & We Love It
The Butterfly Effect: Your Favourite Noughties Throwback Is Here
Move Over Denmark, The Next Wave Of Cult Scandi Labels Are Norwegian
See You On The Court: Fashion Can’t Get Enough Of The Tennis Skirt