Born and raised in Suffolk, I spent most of my childhood playing dress up, building fairy houses in the woods, and staying up way too late to read by a dimmer switch (yes, RIP my poor, poor eyesight...).

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Stories were — and still are — my North Star. 

 

As a journalist, copywriter, marketer and creative consultant, I'm always looking for that golden narrative to weave — whether that be in reporting on new trends and deep diving topical issues, helping brands to craft compelling and authentic campaigns, or shaping marketing and social media strategies. 

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I am especially interested in telling women's stories and now have nearly a decade of experience doing so across digital and social media, primarily focused around lifestyle, fashion, beauty and pop culture. 

 

Until its recent closure, I was Refinery29 UK's Affiliate Writer, working across both the British and American sites on dynamic shopping and branded content, audience and revenue growth, and developing commercial partnerships. As a journalist, my work has also been featured in ELLE, Stylist, Dazed, Grazia, HelloGiggles, HuffPost and Women&Home, amongst others.

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​​​When I'm not working, you'll probably find me nose-deep in a good book (this time with better lighting), listening to/thinking about/discussing all things Taylor Swift (number one Swiftie over here!), getting crafty, or re-watching the same rotation of comfort films.​​ (And yes, I am still trying to catch sight of the fairies at the end of my garden...)

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I’m currently open to commissions and available for consulting engagements. If you’re interested in working with me or if you just fancy a chat, give me a shout!